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Why are 301 Redirects Important?

Do 301 Redirects Affect SEO?

When someone is implementing SEO strategies, they will often encounter situations where they need to redirect a user from one page to another. This could be because the webpage has no SEO value, it has been corrupted, there was an error with the CMS, or the page resulted in a 404 error. It could also be that there have been architectural changes within the website that necessitate making them.

No matter the reason for implementing a redirect, CratosAM is here to help our customers understand the purpose of redirects and how they could improve your website and SEO. How do 301 redirects affect SEO? Our web content creation services experts take a deeper look below. 

Why 301 Redirects Are Important

The reason 301 redirects are important is that they are linked to the user experience, the architecture of the website, and how crawlable the website is to the search engine’s bots. These 301 redirects essentially “patch” any framework that has been damaged due to making a website more SEO-friendly. For example, it is good SEO practice to bucket, or group, all of a website’s pages under a parent page. This makes it easier for search engines to identify keywords and relate them to a website. However, when an SEO specialist does this to a website that has an already established architecture, the new URL structure will result in a 404 error. This means that you will need to redirect the old URL structure to the new one so that a user does not encounter any 404 errors while browsing your website.  A search engine recognizes if a website has too many 404 errors, and this will impact the rankings of a website on search engines like Google or Bing. The 301 redirects work to eliminate this error by not giving users a “dead page” when they are navigating a website. 

301 vs. 302 Redirects

In digital marketing, there are two popular ways to redirect users, namely 301 and 302 redirects. While 301 redirects are permanent, 302 redirects are temporary.


The correct time to use a 301 redirect is usually when there are outdated links that need to be sent to a desired page or if you are conducting a site migration. A 302 redirect is temporary, so it is better to use them when you are A/B testing a website or if webmasters need to assess performance or gather feedback.

Is a 301 Redirect Bad for SEO?

If you are asking yourself, “Do 301 redirects affect SEO?” then you may be asking if there is something negative about a 301 redirect. The short answer is that there is nothing inherently bad about using 301 redirects in your SEO strategies. In fact, these are necessary for a successful website and SEO strategy. 

More About CratosAM

Do 301 redirects affect SEO? There are many ways that 301 redirects could positively impact an SEO strategy.

CratosAM is a South Florida digital marketing agency that is dedicated to helping our clients with their digital marketing and outreach efforts. We offer many services, including content creation for SEO, content creation services, website content creation services, South Florida PPC management, and digital drip campaign management. Contact our direct response digital marketing agency today to learn more.

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