Digital Marketing for Mental Health Professionals

Start and scale your admissions departments.

As mental health professionals begin to transition to the new business environment, they need to realize that they need to be present on the internet and some of its platforms to be truly modern and engaging. Simply put, if mental health professionals do not take advantage of the internet and modern communication to influence their customers, they are missing out on plenty of business and revenue generation opportunities. CratosAM, an experienced South Florida digital marketing agency, is here to explain the benefits of digital marketing for mental health professionals and what it constitutes. Continue reading below to learn more from one of the top digital marketing and public relations firms in South Florida. 

SEO for Mental Health Professionals

The internet has become one of the premier places for mental health professionals and other medical practices to market their services to people in need. There are many ways that they could begin to do this, beginning with SEO and content creation for SEO. 

Search engine optimization (SEO) is a digital marketing strategy that allows practices to occupy the organic sections of a search engine results page. These “organic” search results are located under the paid results, but they are usually given more credibility because they are directly related to how reputable and useful a website is. In SEO, pages with more useful content are given priority over those with less reputation.

When it comes to marketing a mental health practice, it is critical to make sure that the content that you upload onto your website is useful to your readers. Search engines recognize when web pages are useful, and they are more likely to promote these pages. In our SEO for mental health professionals services, we make sure to conduct keyword research and competitor analysis to make sure that the content that we produce is relevant and likely to attract the attention of the people who need to learn more about mental health and need your services. 

Mental Health PPC Marketing

PPC (pay-per-click) marketing is a digital marketing technique that occupies the paid section of a search engine results page. This is located directly under the search bar and is more visible than search results that are produced thanks to organic traffic. PPC marketing is a paid digital marketing strategy, which means that the practice needs to place bids on keywords that are related to its website and services. The business that bids more on these keywords is more likely to appear on these search results.

Perhaps the most effective way of marketing a mental health private practice is to leverage both SEO and PPC strategies so that practices occupy both areas of a search engine results page. 

More About Marketing Mental Health Services With CratosAM

Digital marketing for mental health professionals is much more complex than solely using PPC in South Florida and SEO. Aside from these practices, we also offer: 

Contact us today to learn more about marketing your mental health practice and what we can offer you today.

Cratos AM has a long history working in the behavioral and mental health space as leaders in the field.

Our team has set in motion everything needed for existing admissions departments to scale from 60 admissions a month to 900 as well as building admissions departments from the ground up.

If your company is struggling to establish quality SEO and PPC, operating systems, policies and procedures, we have the solution!

Start. Scale. Expand.

We know that there are many steps to growing your treatment umbrella and are confident we can outline and execute an efficient timeline to achieve your goals. We understand that each company is different and customize our approach for your individual needs. Whether you are looking to scale from three facilities to five or start an admissions department for your single location, we are here to walk you through the process every step of the way.

Customized Salesforce CRM Built Out
Call Tracking Metrics Set Up and Integration
Salesforce and EMR Integration
Customized Reporting to Track All Admissions and Call Campaigns
Scripting from A-Z for the Admissions Process as Well as the Alumni Department
Q/A Reporting to Explore Areas to Improve Upon in Order to Increase Closing Ratios
Hands on Training for Existing and Any New Agents Hired
Strategic Alumni Campaigns
Family Services Development
Media Buys Branded and Unbranded
PPC Management (With Legit Script Certification)
SEO Services
Website Development
Billing and Collection Services
24/7 Full Scale Account Manager
We had worked with several other marketing companies in the past who didn't deliver results and I'm happy to say Cratos AM is doing that for us. They help bring our vision to life in a way that makes sense.
Brad K.
CEO
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